Funeral Homes & Directors
Funerals USA

Offers funeral planning advice for a family’s executor. Features comparative models for interment services in the United States.

Funerals: A Consumer Guide

When a loved one dies, grieving family members and friends often are confronted with dozens of decisions about the funeral - all of which must be made quickly and often under great emotional duress. What kind of funeral should it be? What funeral provider should you use? Should you bury or cremate the body, or donate it to science? What are you legally required to buy? What other arrangements should you plan? And, as callous as it may sound, how much is it all going to cost?

Each year, Americans grapple with these and many other questions as they spend billions of dollars arranging more than 2 million funerals for family members and friends. The increasing trend toward pre-need planning - when people make funeral arrangements in advance - suggests that many consumers want to compare prices and services so that ultimately, the funeral reflects a wise and well-informed purchasing decision, as well as a meaningful one.

A Consumer Product

Funerals rank among the most expensive purchases many consumers will ever make. A traditional funeral, including a casket and vault, costs about $6,000, although “extras” like flowers, obituary notices, acknowledgment cards or limousines can add thousands of dollars to the bottom line. Many funerals run well over $10,000.

Yet even if you’re the kind of person who might haggle with a dozen dealers to get the best price on a new car, you’re likely to feel uncomfortable comparing prices or negotiating over the details and cost of a funeral, pre-need or at need. Compounding this discomfort is the fact that some people “overspend” on a funeral or burial because they think of it as a reflection of their feelings for the deceased.

Pre-Need

To help relieve their families of some of these decisions, an increasing number of people are planning their own funerals, designating their funeral preferences, and sometimes even paying for them in advance. They see funeral planning as an extension of will and estate planning.

Planning

Thinking ahead can help you make informed and thoughtful decisions about funeral arrangements. It allows you to choose the specific items you want and need and compare the prices offered by several funeral providers. It also spares your survivors the stress of making these decisions under the pressure of time and strong emotions.

You can make arrangements directly with a funeral establishment or through a funeral planning or memorial society - a nonprofit organization that provides information about funerals and disposition but doesn’t offer funeral services. If you choose to contact such a group, recognize that while some funeral homes may include the word “society” in their names, they are not nonprofit organizations.

One other important consideration when planning a funeral pre-need is where the remains will be buried, entombed or scattered. In the short time between the death and burial of a loved one, many family members find themselves rushing to buy a cemetery plot or grave - often without careful thought or a personal visit to the site. That’s why it’s in the family’s best interest to buy cemetery plots before you need them.

You may wish to make decisions about your arrangements in advance, but not pay for them in advance. Keep in mind that over time, prices may go up and businesses may close or change ownership. However, in some areas with increased competition, prices may go down over time. It’s a good idea to review and revise your decisions every few years, and to make sure your family is aware of your wishes.

It’s a good idea to review and revise your decision every few years.

Put your preferences in writing, give copies to family members and your attorney, and keep a copy in a handy place. Don’t designate your preferences in your will, because a will often is not found or read until after the funeral. And avoid putting the only copy of your preferences in a safe deposit box. That’s because your family may have to make arrangements on a weekend or holiday, before the box can be opened.

Prepaying

Millions of Americans have entered into contracts to prearrange their funerals and prepay some or all of the expenses involved. Laws of individual states govern the prepayment of funeral goods and services; various states have laws to help ensure that these advance payments are available to pay for the funeral products and services when they’re needed. But protections vary widely from state to state, and some state laws offer little or no effective protection. Some state laws require the funeral home or cemetery to place a percentage of the prepayment in a state-regulated trust or to purchase a life insurance policy with the death benefits assigned to the funeral home or cemetery.

If you’re thinking about prepaying for funeral goods and services, it’s important to consider these issues before putting down any money:

  • What are you are paying for? Are you buying only merchandise, like a casket and vault, or are you purchasing funeral services as well?
  • What happens to the money you’ve prepaid? States have different requirements for handling funds paid for prearranged funeral services.
  • What happens to the interest income on money that is prepaid and put into a trust account?
  • Are you protected if the firm you dealt with goes out of business?
  • Can you cancel the contract and get a full refund if you change your mind?
  • What happens if you move to a different area or die while away from home? Some prepaid funeral plans can be transferred, but often at an added cost.

Be sure to tell your family about the plans you’ve made; let them know where the documents are filed. If your family isn’t aware that you’ve made plans, your wishes may not be carried out. And if family members don’t know that you’ve prepaid the funeral costs, they could end up paying for the same arrangements. You may wish to consult an attorney on the best way to ensure that your wishes are followed.

The Funeral Rule

Most funeral providers are professionals who strive to serve their clients’ needs and best interests. But some aren’t. They may take advantage of their clients through inflated prices, overcharges, double charges or unnecessary services. Fortunately, there’s a federal law that makes it easier for you to choose only those goods and services you want or need and to pay only for those you select, whether you are making arrangements pre-need or at need.

The Funeral Rule, enforced by the Federal Trade Commission, requires funeral directors to give you itemized prices in person and, if you ask, over the phone. The Rule also requires funeral directors to give you other information about their goods and services. For example, if you ask about funeral arrangements in person, the funeral home must give you a written price list to keep that shows the goods and services the home offers. If you want to buy a casket or outer burial container, the funeral provider must show you descriptions of the available selections and the prices before actually showing you the caskets.
Many funeral providers offer various “packages” of commonly selected goods and services that make up a funeral. But when you arrange for a funeral, you have the right to buy individual goods and services. That is, you do not have to accept a package that may include items you do not want.

According to the Funeral Rule:

  • you have the right to choose the funeral goods and services you want (with some exceptions).
  • the funeral provider must state this right in writing on the general price list.
  • if state or local law requires you to buy any particular item, the funeral provider must disclose it on the price list, with a reference to the specific law.
  • the funeral provider may not refuse, or charge a fee, to handle a casket you bought elsewhere.
  • a funeral provider that offers cremations must make alternative containers available.

What Kind of Funeral Do You Want?

Every family is different, and not everyone wants the same type of funeral. Funeral practices are influenced by religious and cultural traditions, costs and personal preferences. These factors help determine whether the funeral will be elaborate or simple, public or private, religious or secular, and where it will be held. They also influence whether the body will be present at the funeral, if there will be a viewing or visitation, and if so, whether the casket will be open or closed, and whether the remains will be buried or cremated.

Among the choices you’ll need to make are whether you want one of these basic types of funerals, or something in between.

“Traditional,” full-service funeral

This type of funeral, often referred to by funeral providers as a “traditional” funeral, usually includes a viewing or visitation and formal funeral service, use of a hearse to transport the body to the funeral site and cemetery, and burial, entombment or cremation of the remains.

It is generally the most expensive type of funeral. In addition to the funeral home’s basic services fee, costs often include embalming and dressing the body; rental of the funeral home for the viewing or service; and use of vehicles to transport the family if they don’t use their own. The costs of a casket, cemetery plot or crypt and other funeral goods and services also must be factored in.

Every family is different, and not everyone wants the same type of funeral.

Direct burial

The body is buried shortly after death, usually in a simple container. No viewing or visitation is involved, so no embalming is necessary. A memorial service may be held at the graveside or later. Direct burial usually costs less than the “traditional,” full-service funeral. Costs include the funeral home’s basic services fee, as well as transportation and care of the body, the purchase of a casket or burial container and a cemetery plot or crypt. If the family chooses to be at the cemetery for the burial, the funeral home often charges an additional fee for a graveside service.

Direct cremation

The body is cremated shortly after death, without embalming. The cremated remains are placed in an urn or other container. No viewing or visitation is involved, although a memorial service may be held, with or without the cremated remains present. The remains can be kept in the home, buried or placed in a crypt or niche in a cemetery, or buried or scattered in a favorite spot. Direct cremation usually costs less than the “traditional,” full-service funeral. Costs include the funeral home’s basic services fee, as well as transportation and care of the body. A crematory fee may be included or, if the funeral home does not own the crematory, the fee may be added on. There also will be a charge for an urn or other container. The cost of a cemetery plot or crypt is included only if the remains are buried or entombed.

Funeral providers who offer direct cremations also must offer to provide an alternative container that can be used in place of a casket.

Choosing a Funeral Provider

Many people don’t realize that they are not legally required to use a funeral home to plan and conduct a funeral. However, because they have little experience with the many details and legal requirements involved and may be emotionally distraught when it’s time to make the plans, many people find the services of a professional funeral home to be a comfort.

Consumers often select a funeral home or cemetery because it’s close to home, has served the family in the past, or has been recommended by someone they trust. But people who limit their search to just one funeral home may risk paying more than necessary for the funeral or narrowing their choice of goods and services.

Comparison shopping need not be difficult, especially if it’s done before the need for a funeral arises. If you visit a funeral home in person, the funeral provider is required by law to give you a general price list itemizing the cost of the items and services the home offers. If the general price list does not include specific prices of caskets or outer burial containers, the law requires the funeral director to show you the price lists for those items before showing you the items.

Sometimes it’s more convenient and less stressful to “price shop” funeral homes by telephone. The Funeral Rule requires funeral directors to provide price information over the phone to any caller who asks for it. In addition, many funeral homes are happy to mail you their price lists, although that is not required by law.

When comparing prices, be sure to consider the total cost of all the items together, in addition to the costs of single items. Every funeral home should have price lists that include all the items essential for the different types of arrangements it offers. Many funeral homes offer package funerals that may cost less than purchasing individual items or services. Offering package funerals is permitted by law, as long as an itemized price list also is provided. But only by using the price lists can you accurately compare total costs.

Be sure to consider the total cost of all the items.

In addition, there’s a growing trend toward consolidation in the funeral home industry, and many neighborhood funeral homes are thought to be locally owned when in fact, they’re owned by a national corporation. If this issue is important to you, you may want to ask if the funeral home is locally owned.

Funeral Costs

Funeral costs include:

1. Basic services fee for the funeral director and staff

The Funeral Rule allows funeral providers to charge a basic services fee that customers cannot decline to pay. The basic services fee includes services that are common to all funerals, regardless of the specific arrangement. These include funeral planning, securing the necessary permits and copies of death certificates, preparing the notices, sheltering the remains, and coordinating the arrangements with the cemetery, crematory or other third parties. The fee does not include charges for optional services or merchandise.

2. Charges for other services and merchandise

These are costs for optional goods and services such as transporting the remains; embalming and other preparation; use of the funeral home for the viewing, ceremony or memorial service; use of equipment and staff for a graveside service; use of a hearse or limousine; a casket, outer burial container or alternate container; and cremation or interment.

3. Cash advances

These are fees charged by the funeral home for goods and services it buys from outside vendors on your behalf, including flowers, obituary notices, pallbearers, officiating clergy, and organists and soloists. Some funeral providers charge you their cost for the items they buy on your behalf. Others add a service fee to their cost. The Funeral Rule requires those who charge an extra fee to disclose that fact in writing, although it doesn’t require them to specify the amount of their markup. The Rule also requires funeral providers to tell you if there are refunds, discounts or rebates from the supplier on any cash advance item.

Calculating the Actual Cost

The funeral provider must give you an itemized statement of the total cost of the funeral goods and services you have selected when you are making the arrangements. If the funeral provider doesn’t know the cost of the cash advance items at the time, he or she is required to give you a written “good faith estimate.” This statement also must disclose any legal, cemetery or crematory requirements that you purchase any specific funeral goods or services.

The Funeral Rule does not require any specific format for this information. Funeral providers may include it in any document they give you at the end of your discussion about funeral arrangements.

Services and Products

Embalming

Many funeral homes require embalming if you’re planning a viewing or visitation. But embalming generally is not necessary or legally required if the body is buried or cremated shortly after death. Eliminating this service can save you hundreds of dollars. Under the Funeral Rule, a funeral provider:

  • may not provide embalming services without permission.
  • may not falsely state that embalming is required by law.
  • must disclose in writing that embalming is not required by law, except in certain special cases.
  • may not charge a fee for unauthorized embalming unless embalming is required by state law.
  • must disclose in writing that you usually have the right to choose a disposition, such as direct cremation or immediate burial, that does not require embalming if you do not want this service.
  • must disclose in writing that some funeral arrangements, such as a funeral with viewing, may make embalming a practical necessity and, if so, a required purchase.

Caskets

For a “traditional,” full-service funeral:
A casket often is the single most expensive item you’ll buy if you plan a “traditional,” full-service funeral. Caskets vary widely in style and price and are sold primarily for their visual appeal. Typically, they’re constructed of metal, wood, fiberboard, fiberglass or plastic. Although an average casket costs slightly more than $2,000, some mahogany, bronze or copper caskets sell for as much as $10,000.

When you visit a funeral home or showroom to shop for a casket, the Funeral Rule requires the funeral director to show you a list of caskets the company sells, with descriptions and prices, before showing you the caskets. Industry studies show that the average casket shopper buys one of the first three models shown, generally the middle-priced of the three.

Caskets vary widely in style and price.

So it’s in the seller’s best interest to start out by showing you higher-end models. If you haven’t seen some of the lower-priced models on the price list, ask to see them - but don’t be surprised if they’re not prominently displayed, or not on display at all.

Traditionally, caskets have been sold only by funeral homes. But with increasing frequency, showrooms and websites operated by “third-party” dealers are selling caskets. You can buy a casket from one of these dealers and have it shipped directly to the funeral home. The Funeral Rule requires funeral homes to agree to use a casket you bought elsewhere, and doesn’t allow them to charge you a fee for using it.

No matter where or when you’re buying a casket, it’s important to remember that its purpose is to provide a dignified way to move the body before burial or cremation. No casket, regardless of its qualities or cost, will preserve a body forever. Metal caskets frequently are described as “gasketed,” “protective” or “sealer” caskets. These terms mean that the casket has a rubber gasket or some other feature that is designed to delay the penetration of water into the casket and prevent rust. The Funeral Rule forbids claims that these features help preserve the remains indefinitely because they don’t. They just add to the cost of the casket.

Most metal caskets are made from rolled steel of varying gauges - the lower the gauge, the thicker the steel. Some metal caskets come with a warranty for longevity. Wooden caskets generally are not gasketed and don’t have a warranty for longevity. They can be hardwood like mahogany, walnut, cherry or oak, or softwood like pine. Pine caskets are a less expensive option, but funeral homes rarely display them. Manufacturers of both wooden and metal caskets usually warrant workmanship and materials.

For cremation:
Many families that opt to have their loved ones cremated rent a casket from the funeral home for the visitation and funeral, eliminating the cost of buying a casket. If you opt for visitation and cremation, ask about the rental option. For those who choose a direct cremation without a viewing or other ceremony where the body is present, the funeral provider must offer an inexpensive unfinished wood box or alternative container, a non-metal enclosure - pressboard, cardboard or canvas - that is cremated with the body.

Under the Funeral Rule, funeral directors who offer direct cremations:

  • may not tell you that state or local law requires a casket for direct cremations, because none do;
  • must disclose in writing your right to buy an unfinished wood box or an alternative container for a direct cremation; and
  • must make an unfinished wood box or other alternative container available for direct cremations.

Burial Vaults or Grave Liners

Burial vaults or grave liners, also known as burial containers, are commonly used in “traditional,” full-service funerals. The vault or liner is placed in the ground before burial, and the casket is lowered into it at burial. The purpose is to prevent the ground from caving in as the casket deteriorates over time. A grave liner is made of reinforced concrete and will satisfy any cemetery requirement. Grave liners cover only the top and sides of the casket. A burial vault is more substantial and expensive than a grave liner. It surrounds the casket in concrete or another material and may be sold with a warranty of protective strength.

State laws do not require a vault or liner, and funeral providers may not tell you otherwise. However, keep in mind that many cemeteries require some type of outer burial container to prevent the grave from sinking in the future. Neither grave liners nor burial vaults are designed to prevent the eventual decomposition of human remains. It is illegal for funeral providers to claim that a vault will keep water, dirt or other debris from penetrating into the casket if that’s not true.

Before showing you any outer burial containers, a funeral provider is required to give you a list of prices and descriptions. It may be less expensive to buy an outer burial container from a third-party dealer than from a funeral home or cemetery. Compare prices from several sources before you select a model.

Preservative Processes and Products

As far back as the ancient Egyptians, people have used oils, herbs and special body preparations to help preserve the bodies of their dead. Yet, no process or products have been devised to preserve a body in the grave indefinitely. The Funeral Rule prohibits funeral providers from telling you that it can be done. For example, funeral providers may not claim that either embalming or a particular type of casket will preserve the body of the deceased for an unlimited time.

Cemetery Sites

When you are purchasing a cemetery plot, consider the location of the cemetery and whether it meets the requirements of your family’s religion. Other considerations include what, if any, restrictions the cemetery places on burial vaults purchased elsewhere, the type of monuments or memorials it allows, and whether flowers or other remembrances may be placed on graves.

Cost is another consideration. Cemetery plots can be expensive, especially in metropolitan areas. Most, but not all, cemeteries require you to purchase a grave liner, which will cost several hundred dollars. Note that there are charges - usually hundreds of dollars - to open a grave for interment and additional charges to fill it in. Perpetual care on a cemetery plot sometimes is included in the purchase price, but it’s important to clarify that point before you buy the site or service. If it’s not included, look for a separate endowment care fee for maintenance and groundskeeping.

If you plan to bury your loved one’s cremated remains in a mausoleum or columbarium, you can expect to purchase a crypt and pay opening and closing fees, as well as charges for endowment care and other services. The FTC’s Funeral Rule does not cover cemeteries and mausoleums unless they sell both funeral goods and funeral services, so be cautious in making your purchase to ensure that you receive all pertinent price and other information, and that you’re being dealt with fairly.

Veterans Cemeteries

All veterans are entitled to a free burial in a national cemetery and a grave marker. This eligibility also extends to some civilians who have provided military-related service and some Public Health Service personnel. Spouses and dependent children also are entitled to a lot and marker when buried in a national cemetery. There are no charges for opening or closing the grave, for a vault or liner, or for setting the marker in a national cemetery. The family generally is responsible for other expenses, including transportation to the cemetery. For more information, visit the Department of Veterans Affairs’ website at www.cem.va.gov. To reach the regional Veterans office in your area, call 1-800-827-1000.

In addition, many states have established state veterans cemeteries. Eligibility requirements and other details vary. Contact your state for more information.

Beware of commercial cemeteries that advertise so-called “veterans’ specials.” These cemeteries sometimes offer a free plot for the veteran, but charge exorbitant rates for an adjoining plot for the spouse, as well as high fees for opening and closing each grave. Evaluate the bottom-line cost to be sure the special is as special as you may be led to believe.

For More Information

Most states have a licensing board that regulates the funeral industry. You may contact the board in your state for information or help. If you want additional information about making funeral arrangements and the options available, you may want to contact interested business, professional and consumer groups. Some of the biggest are:

AARP Fulfillment
601 E Street, NW
Washington, DC 20049
1-800-424-3410
www.aarp.org
AARP is a nonprofit, nonpartisan organization dedicated to helping older Americans achieve lives of independence, dignity and purpose. Its publications, Funeral Goods and Services and Pre-Paying for Your Funeral, are available free by writing to the above address. This and other funeral-related information is posted on the AARP website.

Council of Better Business Bureaus, Inc.
4200 Wilson Blvd., Suite 800
Arlington, VA 22203-1838
www.bbb.org
Better Business Bureaus are private, nonprofit organizations that promote ethical business standards and voluntary self-regulation of business practices.

Funeral Consumers Alliance
33 Patchen Road
South Burlington, VT 05403
1-800-765-0107
www.funerals.org
FCA, a nonprofit, educational organization that supports increased funeral consumer protection, is affiliated with the Funeral and Memorial Society of America (FAMSA).

Cremation Association of North America
401 North Michigan Avenue
Chicago, IL 60611
(312) 644-6610
www.cremationassociation.org
CANA is an association of crematories, cemeteries and funeral homes that offer cremation.

International Cemetery and Funeral Association
1895 Preston White Drive, Suite 220
Reston, VA 20191 1-800-645-7700
www.icfa.org
ICFA is a nonprofit association of cemeteries, funeral homes, crematories and monument retailers that offers informal mediation of consumer complaints through its Cemetery Consumer Service Council. Its website provides information and advice under “Consumer Resources.”

International Order of the Golden Rule
13523 Lakefront Drive
St. Louis, MO 63045
1-800-637-8030
www.ogr.org
OGR is an international association of about 1,300 independent funeral homes.

Jewish Funeral Directors of America Seaport Landing
150 Lynnway, Suite 506
Lynn, MA 01902
(781) 477-9300
www.jfda.org
JFDA is an international association of funeral homes serving the Jewish community.

National Funeral Directors Association
13625 Bishop’s Drive
Brookfield, WI 53005
1-800-228-6332
www.nfda.org/resources
NFDA is the largest educational and professional association of funeral directors.

National Funeral Directors and Morticians Association
3951 Snapfinger Parkway, Suite 570
Decatur, GA 30035
1-800-434-0958
www.nfdma.com
NFDMA is a national association primarily of African-American funeral providers.

Selected Independent Funeral Homes
500 Lake Cook Road, Suite 205
Deerfield, Illinois 60015
1-800-323-4219
www.selectedfuneralhomes.org
Selected Independent Funeral Homes is an international association of funeral firms that have agreed to comply with its Code of Good Funeral Practice. Consumers may request a variety of publications through the association’s affiliate, Selected Resources, Inc.

Funeral Service Consumer Assistance Program
PO Box 486
Elm Grove, WI 53122-0486
1-800-662-7666
FSCAP is a nonprofit consumer service designed to help people understand funeral service and related topics and to help them resolve funeral service concerns. FSCAP service representatives and an intervener assist consumers in identifying needs, addressing complaints and resolving problems. Free brochures on funeral related topics are available.

Funeral Service Educational Foundation
13625 Bishop’s Drive
Brookfield, WI 53005
1-877-402-5900
FSEF is a nonprofit foundation dedicated to advancing professionalism in funeral service and to enhancing public knowledge and understanding through education and research.

Solving Problems

If you have a problem concerning funeral matters, it’s best to try to resolve it first with the funeral director. If you are dissatisfied, the Funeral Consumer’s Alliance may be able to advise you on how best to resolve your issue. You also can contact your state or local consumer protection agencies listed in your telephone book, or the Funeral Service Consumer Assistance Program.

You can file a complaint with the FTC by contacting the Consumer Response Center by phone, toll-free, at 1-877-FTC-HELP (382-4357); TDD: 1-866-653-4261; by mail: Consumer Response Center, Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580; or on the Internet at www.ftc.gov, using the online complaint form. Although the Commission cannot resolve individual problems for consumers, it can act against a company if it sees a pattern of possible law violations.

Planning for a Funeral

  1. Shop around in advance. Compare prices from at least two funeral homes. Remember that you can supply your own casket or urn.
  2. Ask for a price list. The law requires funeral homes to give you written price lists for products and services.
  3. Resist pressure to buy goods and services you don’t really want or need.
  4. Avoid emotional overspending. It’s not necessary to have the fanciest casket or the most elaborate funeral to properly honor a loved one.
  5. Recognize your rights. Laws regarding funerals and burials vary from state to state. It’s a smart move to know which goods or services the law requires you to purchase and which are optional.
  6. Apply the same smart shopping techniques you use for other major purchases. You can cut costs by limiting the viewing to one day or one hour before the funeral, and by dressing your loved one in a favorite outfit instead of costly burial clothing.
  7. Plan ahead. It allows you to comparison shop without time constraints, creates an opportunity for family discussion, and lifts some of the burden from your family.

Prices to Check

Make copies of this page and check with several funeral homes to compare costs.

“Simple” disposition of the remains:
Immediate burial  
Immediate cremation  
If the cremation process is extra, how much is it?  
Donation of the body to a medical school or hospital  
“Traditional,” full-service burial or cremation:
Basic services fee for the funeral director and staff  
Pickup of body  
Embalming  
Other preparation of body  
Least expensive casket  
Description, including model #  
Outer Burial Container (vault)  
Description  
Visitation/viewing — staff and facilities  
Funeral or memorial service — staff and facilities  
Graveside service, including staff and equipment  
Hearse  
Other vehicles  
Total  
Other Services:
Forwarding body to another funeral home  
Receiving body from another funeral home  
Other Services:
Cost of lot or crypt (if you don’t already own one)  
Perpetual care  
Opening and closing the grave or crypt  
Grave liner, if required  
Marker/monument (including setup)  

GLOSSARY OF TERMS

Courtesy of the California Department of Consumer Affairs, Cemetery and Funeral Bureau

Alternative Container: An unfinished wood box or other non-metal receptacle without ornamentation, often made of fiberboard, pressed wood or composition materials, and generally lower in cost than caskets.

Casket/Coffin: A box or chest for burying remains.

Cemetery Property: A grave, crypt or niche.

Cemetery Services: Opening and closing graves, crypts or niches; setting grave liners and vaults; setting markers; and long-term maintenance of cemetery grounds and facilities.

Columbarium: A structure with niches (small spaces) for placing cremated remains in urns or other approved containers. It may be outdoors or part of a mausoleum.

Cremation: Exposing remains and the container encasing them to extreme heat and flame and processing the resulting bone fragments to a uniform size and consistency.

Crypt: A space in a mausoleum or other building to hold cremated or whole remains.

Disposition: The placement of cremated or whole remains in their final resting place.

Endowment Care Fund: Money collected from cemetery property purchasers and placed in trust for the maintenance and upkeep of the cemetery.

Entombment: Burial in a mausoleum. Funeral Ceremony A service commemorating the deceased, with the body present.

Funeral Services: Services provided by a funeral director and staff, which may include consulting with the family on funeral planning; transportation, shelter, refrigeration and embalming of remains; preparing and filing notices; obtaining authorizations and permits; and coordinating with the cemetery, crematory or other third parties.

Funeral Planning Society: See Memorial Society.

Grave: A space in the ground in a cemetery for the burial of remains.

Grave Liner or A concrete: cover that fits over a casket in a grave. Some liners cover tops and sides of the casket. Others, referred to as vaults, completely enclose the casket. Grave liners minimize ground settling.

Graveside Service: A service to commemorate the deceased held at the cemetery before burial.

Interment: Burial in the ground, inurnment or entombment.

Inurnment: The placing of cremated remains in an urn.

Mausoleum: A building in which remains are buried or entombed.

Memorial Service: A ceremony commemorating the deceased, without the body present.

Memorial Society: An organization that provides information about funerals and disposition, but is not part of the state-regulated funeral industry.

Niche: A space in a columbarium, mausoleum or niche wall to hold an urn.

Urn: A container to hold cremated remains. It can be placed in a columbarium or mausoleum, or buried in the ground.

Vault: A grave liner that completely encloses a casket.

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.

Funeral Costs

Funeral Costs In 1960, Americans spent, according to the only available government estimate, $1.6 billion on funerals, setting thereby a new national and world record. The $1.6 billion is, as we shall see, only a portion of what was actually spent on what the death industry calls “the care and memorialization of the dead.” Even this partial figure, if averaged out among the number of deaths, would amount to the astonishing sum of $942 for the funeral of every man, woman, child and stillborn babe who died in the United States in 1960.

The $1.6 billion figure that is given for our national burial bill is furnished by the U. S. Department of Commerce census of business under the heading “personal expenditure for death expense.” Since it includes personal expenditures only, it does not include burial expenditures by cities and counties and by private and public institutions for the burial of indigents, welfare recipients and persons confined in public ingtitutions, nor does it include burial expenditures by the armed forces for military personnel. How much do these public expenditures amount to annually? Nobody knows, for there is no centrally maintained source of information. The burial of indigents, for example, is a matter of city or county concern. There are some 3,000 counties in the United States, and among them there is a wildly disparate variation in costs and procedures. Some counties contract with funeral directors for casket, service and burial for as little as $70, some pay as much as $300 for casket and service alone. Other local authorities manufacture their own coffins and bury their indigent dead without the intervention of a private funeral director.

Another substantial item of funeral expense which is not included in the Department of Commerce figure of $1.6 billion is the cost of shipping the dead by train or plane. These charges must be considerable; one in ten of all the dead are shipped elsewhere for burial. Train fare for a corpse is double the cost of a single first-class ticket for a live passenger. Air transport is, as one might expect, becoming the preferred means of carriage for the modishly attired corpse, and on any day of the year not less than one hundred and fifty of these may be counted jetting their way to their various destinations. The standard rate for air shipment of human remains is two and one-half times the rate for other air freight; the average transcontinental fare for a dead body is $255.78. How much is spent annually for the transportation of the dead? The airlines won’t tell you, the railroads don’t seem to know, nor does any agency of thegovemment.

Another item not included in the Department of Commerce figures is funeral flowers. These account for a good bit more than half of the dollar volume of all sales by retail florists in the United States.

Lastly, the Department of Commerce statistics leave out of account entirely the very considerable amounts spent each year by Americans who in increasing numbers buy graves and mausoleum crypts for future occupancy. This mushrooming business is known in cemetery parlance as “pre-need” selling. “Pre-need” sales, although they now run into hundreds of millions of dollars annually, are nowhere reflected in the available national data on funeral expenditures.

It would be a conservative guess that these extras, if added to the Commerce Department’s base figure of $1.6 billion, would bring the nation’s burial bill to well over $2 billion. A little over three-fourths of all funerals are what the industry calls “regular adult funerals.” The remainder are limited service funerals for infants and limited fee funerals for indigents and servicemen, handled by contract with government agencies. The Department of Commerce figure of $1.6 billion averages out to $1,160 for each regular adult funeral. The more realistic figure of $2 billion yields a nationwide average of $1,450 for the disposition of the mortal remains of an adult American.

Figures in the millions tend to startle, in the billions to numb the brain. Is $2 billion a lot or a little for a nation as rich and populous as the United States to pay for the disposal of its dead? The funeral men think on the whole it is rather a small sum. They like to compare it with the nationalliquor bill, or the national tobacco bill.

Less biased observers might think that $z billion is rather a lot, even if it is less than we spend on whiskey or cigarettes. It might be more instructive to compare what we spend to bury the dead with what we spend for the health and welfare of the living.

Personal expenditures for all higher education-tuition, books, and living expenses for 3.6 million students enrolled in colleges and graduate schools in 196o-came to $1.9 billion, which is a little less than Americans spent to bury 1.7 million dead in the same year. We pay doctors more ($4.6 billion) but dentists less ($ 1.9 billion) than we spend on funerals. The cost of providing medical care for the aged, the 17 million Americans who are 65 or older, under a medical-hospital insurance program, would be less than the annual cost of dying in the United States. The Federal government spends less each year for conservation and development of natural resources than we spend on funerals. Americans spend more on funerals than they spend on police protection ($1.8 billion) or on fire protection ($1 billion).

Funeral people, confronted with the charge that they are responsible for the staggering cost of dying, loudly protest their innocence; how can it be their fault, if fault it be? they say. It is up to the individual family to decide how much to spend on a funeral, and if Americans spend more on death than they spend on higher education or conservation, that’s only because funeral buyers are exercising their inalienable right to spend their money as they choose.

“How much should a funeral cost?” says Mr. Wilber Krieger, managing director of the National Selected Morticians. “That’s like asking how much should I pay for a house or how much for a car. You can buy at all prices.” Most funeral advertising stresses the same thought: “The decision of how much to spend for a funeral always rests with the family.” “A funeral should cost exactly what you desire, for the cost and selection is entirely in your hands.”

Funeral Costs Very occasionally, somebody within the industry will spill the beans. Such a one was W. W. Chambers, self-styled “slab-happy” mortician of Washington, D. C., a self-made man who built a million-dollar mortuary empire. “It’s the most highly specialized racket in the world,” he declared, testifying before a Congressional committee in 1947. “It has no standard prices; whatever can be charged and gotten away with is the guiding rule. My competitors don’t like my habit of advertising prices in black and white, because they’d rather keep the right to charge six different prices for the same funeral to six different people, according to what they can pay. Why, some of these bums charge a family $90 to bury a poor little baby in a casket that costs only $4-50.” Scoffing at the suggestion that an undertaker is a “professional man,” Chambers said any good plumber could learn how to embalm in sixty days. He added that he could embalm a human body for 40 cents and an elephant for $1.50.

Mr. Chambers’s views are frequently echoed by the man on the other side of the Arrangements Conference table, the funeral customer. A railroad worker writes, “They really do not use a gun to hold you up, but they sure do everything else. This thing happened to a friend of ours; now I am only talking about people in very ordinary circumstances. To make a long story short, the whole thing cost $1,200.” A lawyer in Akron, Ohio: “It has long been my belief that American funeral directors exploit the grief of a bereaved family, as well as empty their pockets.” A retired carpenter, in the quavering hand of the very old: “I have just buried a sister and it cost $900 just for the undertaker. I cannot see why it would cost so much. I cannot for the life of me see why we feel that we must spend anywhere from $400 up for a casket with silver handles, box springs, etc., which we put in the ground and cover with dirt. What we pay for a socalled decent burial, a man could buy a good lathe with its intricate parts. Where a metal casket is just stamped and welded metal. To dig a grave here in Philadelphia cost my niece $90 and it was done with a steam shovel. Also here in Penna you must have a concrete box in which to place the casket. They told us, ‘It’s a law: It looks as though the morticians are out to get you at all turns. You say to yourself, I won’t buy a lot and I will save the cost of a lot and the concrete box and the digging of the grave. But some of them say you must be embalmed and placed in a casket before they will cremate you.”

I have read hundreds of letters like these. More than five thousand have poured into the San Francisco Bay Area Funeral Society from all parts of the country since the appearance of an article in a national magazine describing the Society’s program for simple and dignified funerals at low cost. A wide gulf seems to separate these indignant customers from the funeral men who assure us that “the decision of how much to spend always rests with the family.”

Thirty-five years ago a detailed study of funeral costs was undertaken under the sponsorship of the Metropolitan Life Insurance Company, which appropriated $25,000 for the work.

The director of the survey, Mr. John C. Gebhart, made this observation: “The business practices of the funeral director have always been shrouded in mystery. There is probably no form of commercial enterprise about which the public is in such complete ignorance:’

The Gebhart study was an attempt, the first and only one of broad scope, to unravel the mystery and to present a comprehensive view of the burial business in all its aspects.

The question was posed: “Do present funeral charges fall with undue severity upon those least able to incur them?” The answer, contained in some 300 pages of statistical tables and interpretation, is a resounding “Yes.”

The study was commissioned after a quarter of a century of frustrated attempts by the company to protect its policyholders from victimization by undertakers. \lo As early as 1903, social workers were complaining that the undertakers invariably managed to find out the amount of industrial insurance carried by the deceased, and then made sure that their bills were sufficiently large to absorb all of the insurance money available.

Two years later, in 1905, Mr. Haley Fiske, vice-president of Metropolitan, sent a letter to all the company’s superintendents and assistant superintendents, ordering them to refuse information to undertakers, to discourage their attendance at the office, and to make it easy for claimants to get their own papers and money without the “help” of a solicitous undertaker: “You can often drop a word of advice against extravagance in funerals. Above all make it plain that a claimant needs no help or influence in order to collect insurance; that he or she is welcome to come alone and will receive all the more attention for doing so; and that there is no reason ever why they should give their policies to undertakers as security or tell undertakers what the amount of the insurance is; and you can make sure that none of our men furnish such information. You can give them a written certificate that a policy is in force on the life at the date of death without stating the amount. In short we ought to do everything possible to protect our policyholders and to help them make the money go as far as it will. . . .” He adds testily, “This letter is intended to be mandatory as well as advisory.”

In spite of this directive to its employees, Metropolitan found that undertakers continued to skim off all that could be skimmed from the insurance money accruing to survivors.

Another approach was attempted. Metropolitan now sought to work directly with the Undertakers Association for the purpose of establishing standard rates and services. “It was pointed out that if any considerable number of undertakers were willing to offer standard rates, the company would be prepared to duly notify its policyholders of the names and addresses of such undertakers and of the conditions under which they would furnish funerals.” The Undertakers replied characteristically with one of their matchless flights into semantic obscurantism, mutilating beyond recognition words like “ethics” and “professional”: “The Association deems it inexpedient to meet with your plans, owing to the fact that to do so would be in direct opposition to the most important factor in our Code of Ethics, which relates to advertising goods and prices. The Association has always aimed to improve and place our calling on a professional basis, and to start in and advocate the advertising of goods and prices, we consider would be derogatory to our profession.”

Finding itself blocked at every turn in its attempts to protect policyholders from extortionate funeral charges, Metropolitan in 1926 initiated its study. An independent Advisory Committee on Burial Survey was established, drawn from religious groups, the professions, and the burial industry itself. The committee must have been sorely tried from time to time in the course of its work; a detailed questionnaire seeking information about prices, directed to some 23,000 undertaking establishments, drew only a 2 per cent response. “It-was found impossible to make any statistical use of the material submitted.”

Luckily, the Advisory Committee had access to an alternate source of information-Metropolitan’s 20 million industrial policyholders. A painstaking examination of thousands of their funeral bills revealed the key to funeral pricing, summed up in a phrase that occurs again and again in the Gebhart study: “They charge what the traffic will bear.” It was found, moreover, that the burden of burial costs fell most heavily on the poorest families.

Mr. Gebhart had high hopes for the effect his disclosures would have. Never was crystal ball more clouded than the one in which he saw the funeral industry taking steps to cut prices as a result of his work: “The cost finding study is already culminating in a movement (by the undertakers) which will lead to a marked reduction in funeral costs.” The cost of dying has instead risen in a straight line, at a 45degree angle, outstripping by a considerable margin the cost of living (see chart). Burial costs have more than tripled since his optimistic words were committed to print.

About once every decade in the last fifty years the complacency of the undertaking business has been shattered by magazine and newspaper exposes of the high cost of dying and the exploitation of bereavement. There is no evidence that these -have had the slightest effect on funeral costs, which have continued serenely to rise in the wake of each outcry. One reason for this has been the lack of a vehicle for organized protest and action by the consumer (one wishes there were some other word to describe the buyer of funerals). Another is the lack of solid statistical and economic data to work with.

There has been no serious attempt at a general study of funeral costs in the United States since Gebhart. The Federal government agencies-Social Security Administration, Railroad Retirement Board, Civil Service Commission and Veterans Administration-which payout hundreds of millions of dollars annually in burial allowances, have not the slightest idea of what the consumer actually pays for burial services, and, except for the Veterans Administration through its contract burial program, ‘I> make no effort to protect the beneficiaries from exploitation by funeral directors. The Bureau of Labor Statistics has not in the past included burial costs in its cost of living index (there are, however, indications that it may be preparing to do so in the future). Universities and foundations have likewise neglected the funeral cost problem. The field, then, has been left by default to the funeral directors, who from time to time publish cost studies which leave something to be desired from the standpoint of accuracy and objectivity.

The few investigations that have been conducted-sporadic, inadequately financed, usually confined to a single community or a single group-indicate that funerals continue to bankrupt the families of workers and that undertakers continue to appropriate insurance money intended for the survivors, the only difference being that there is today a great deal more insurance money around for them to grab.

Funeral Costs The 1947 Centralia, Illinois, mine disaster, in which 111 men were killed, proved a bonanza for the undertakers of that community. The United Mineworkers Journal angrily reported, “The Centralia undertakers moved in like ghouls,” and spoke of the “unconscionable greed that literally followed the victims to their graves and mulcted the surviving dependents of sizable sums from the Welfare Fund death gratuity and state compensation they received.” An investigation by the U. S. Coal Mines Administration revealed that funeral charges levied against the widows of the miners averaged $732.78. All but six of the funerals (94-6 per cent) cost more than $500; 24 ranged in price from $900 to $1,178.50. The undertakers’ total take was around $80,000. Examination of the individual bills showed a wild disparity between amounts charged for substantially identical services. A “bronze metallic casket” cost one family $645, while a “gray metal casket” of cheaper construction was billed at $835. The “standard service” charge, exclusive of casket, ranged from $690 for a $976.30 funeral to $395 for a $545.15 funeral.

The community rallied to the aid of the miners’ families.

AFL hod carriers dug and filled the graves without charge -and the undertakers showed this fraternal contribution on their bills as a “credit” of $10, deducted from their own charge for the standard service. To add insult to injury, when the undertakers were approached by other businessmen in the town for a contribution to the Centralia Miners Relief Fund, they made their donations in the form of discounts on the funeral bills-from $11.85 on a $567 funeral to $22.50 on a $937.50 funeral.

The attitude of funeral industry leaders to the behavior of their colleagues in Centralia sheds some light on the “ethical standards of the profession.” I asked Mr. Wilber Krieger whether any steps had been taken within the industry to discipline the Centralia undertakers. He answered most indignantly that in his opinion they had committed no transgression, they had in no way violated any code of ethics. On the contrary, they had risen nobly to the emergency, had worked long and hard to provide funeral service for the dead miners. “They served those families as they wished to be served.” The prices charged did not seem out of line to Mr. Krieger; in any event, he said, this was a private matter between the widows and the funeral directors, and would never have become the subject of Government investigation had it not been for a few troublemakers in the mine workers’ union.

Not only the victims of sweeping community disasters feel the financial blows inflicted by the cost of modern funerals. Surveys by labor unions of funeral expenses incurred by their members reveal an uncanny correlation between available insurance or death benefit and funeral bill. For example, the Retail, Wholesale and Department Store Union, Local 65, of New York reports that where the member had been earning an average of $70 a week, and left a death benefit of $1,000, the funeral bill frequently amounted to $900 to $1,000. For those earning $85 a week, and receiving a death benefit of $1,500, the funeral bill was more commonly at the level of $1,200 to $1,500.

Labor union officials with responsibility for administering pension funds are becoming increasingly aware of the problem, and some are beginning to wonder who–the undertaker or the union member’s family-is the principal beneficiary of their efforts to bargain for increased death payments. The AFL-CIO Industrial Union Digest says:

Certainly organized labor can ill afford to sit on its hands-and for reasons quite apart from the purely ethical. The New York State Insurance Department, for example, reports that in 1958 the 1,020 welfare and pension funds in the state jointly administered by labor and management and whose benefits were covered by insurance carriers paid out $11,914,349 to the beneficiaries of deceased workers. Seventy-five percent, or some eight million dollars, of that amount was siphoned off by undertakers. The picture is probably about the same for the rest of the country. Without perhaps realizing it, organized labor, through its many welfare and pension plans, is thus helping to subsidize the burial industry.

It must not be inferred, from what has been said, that undertakers are by nature a special, evil breed, more greedy or more grasping than practitioners of other trades. As individuals I found them to be a rather jolly lot, no better and no worse than the run of people you would find at a Kiwanis or Rotary meeting. All of them, however, are in thrall to the peculiar economic situation that has developed within the industry.

There is in the undertaking business, as presently organized, a fantastic amount of waste, disorganization and inefficiency, for which the customer is expected to pay. Gebhart noted this peculiarity in his 1927 report:

Most of the waste in the burial industry is attributable to the multiplicity of funeral directors and manufacturers of burial goods. During the past 25 years the “demand” for funeral service, as limited by the death rate, has remained stationary, while the industry has expanded rapidly. Expansion in total volume of business has only been possible by selling more goods and more expensive goods to the same number of customers. . . . Even the extravagant charges on the part of certain undertakers are largely due to an effort to make a living out of a very small volume of business.

The situation within the industry has not changed appreciably in the intervening years. In contrast to the general trend of business in the direction of ever-greater concentration and size, the trend in the funeral industry has been in the opposite direction. A proliferation of funeral establishments in the last eighty years, in the face of a steadily declining death rate, has brought about a most unfavorable situation for the trade.

Thus in 1880 there were 993,000 deaths and 5,100 funeral establishments, giving each a potential clientele of 194 cases per year. By 1960 the number of funeral establishments had grown almost fivefold, to 25,000, each new one bigger and more lavishly appointed than the last, and they had to share a mere 1,700,000 deaths, for an average of fewer than 70 cases each per year. It is easy to see how, with the business so thinly distributed, there is an ever-present compulsion to make each sale a big one, to regard each opportunity as a golden one. The field is, without question, absurdly overcrowded.

What seems to have happened is that the undertaking population, while increasing roughly in proportion to the increase in the general population, neglected to take into account that the death rate, which was 19 per thousand in 1880, would by 1960 be exactly halved. By now, of course, the funeral directors have learned that while other businessmen eagerly scan the booming population figures and project them in planning for the future, they must gloomily confine themselves to the column headed “deaths per annum.” They can comfort themselves, however, with the thought that in this department 1960’s total of 1.7 million was the best since 1918, when the influenza epidemic helped make a record number of 1.8 million cadavers available to the trade. Mr. Wilber Krieger reports a hopeful trend: “We are coming to the end of a line, we cannot continue to expand the span of life for people indefinitely. It has to turn down. . . . Funeral directors that I’m meeting are telling me that there is a slight increase in mortality rate. So perhaps this trend that was forecast by a market analyst is becoming evident even a little ahead of his schedule.” by insurance carriers paid out $11,914,349 to the beneficiaries of deceased workers. Seventy-five percent, or some eight million dollars, of that amount was siphoned off by undertakers. The picture is probably about the same for the rest of the country. Without perhaps realizing it, organized labor, through its many welfare and pension plans, is thus helping to subsidize the burial industry.

It must not be inferred, from what has been said, that undertakers are by nature a special, evil breed, more greedy or more grasping than practitioners of other trades. As individuals I found them to be a rather jolly lot, no better and no worse than the run of people you would find at a Kiwanis or Rotary meeting. All of them, however, are in thrall to the peculiar economic situation that has developed within the industry.

There is in the undertaking business, as presently organized, a fantastic amount of waste, disorganization and inefficiency, for which the customer is expected to pay. Gebhart noted this peculiarity in his 1927 report:

Most of the waste in the burial industry is attributable to the multiplicity of funeral directors and manufacturers of burial goods. During the past 25 years the “demand” for funeral service, as limited by the death rate, has remained stationary, while the industry has expanded rapidly. Expansion in total volume of business has only been possible by selling more goods and more expensive goods to the same number of customers . . . Even the extravagant charges on the part of certain undertakers are largely due to an effort to make a living out of a very small volume of business.

The situation within the industry has not changed ape preciably in the intervening years. In contrast to the general trend of business in the direction of ever-greater concentration and size, the trend in the funeral industry has been in the opposite direction. A proliferation of funeral establishments in the last eighty years, in the face of a steadily declining death rate, has brought about a most unfavorable situation for the trade.

Thus in 1880 there were 993,000 deaths and 5,100 funeral establishments, giving each a potential clientele of 194 cases per year. By 1960 the number of funeral establishments had grown almost fivefold, to 25,000, each new one bigger and more lavishly appointed than the last, and they had to share a mere 1,700,000 deaths, for an average of fewer than 70 cases each per year. It is easy to see how, with the business so thinly distributed, there is an ever-present compulsion to make each sale a big one, to regard each opportunity as a go!den one. The field is, without question, absurdly overcrowded.

What seems to have happened is that the undertaking population, while increasing roughly in proportion to the increase in the general population, neglected to take into account that the death rate, which was 19 per thousand in 1880, would by 1960 be exactly halved. By now, of course, the funeral directors have learned that while other businessmen eagerly scan the booming population figures and project them in planning for the future, they must gloomily connne themselves to the column headed “deaths per annum.” They can comfort themselves, however, with the thought that in this department 1960’s total of 1.7 million was the best since 1918, when the influenza epidemic helped make a record number of 1.8 million cadavers available to the trade. Mr. Wilber Krieger reports a hopeful trend: “We are coming to the end of a line, we cannot continue to expand the span of life for people indefinitely. It has to turn down. . . . Funeral directors that I’m meeting are telling me that there is a slight increase in mortality rate. So perhaps this trend that was forecast by a market analyst is becoming evident even a little ahead of his schedule.”

Funeral Costs So many undertakers competing for so few funerals should create, one would expect, a buyer’s market, leading to lower prices. The opposite, we know, has occurred, and funeral prices have increased sinfully in the last fifty years. This paradoxical state of affairs can be explained in part, but not entirely, by the special features of the funeral transaction, discussed in the previous chapter, which strip the customer of the bargaining advantages he would normally enjoy in a competitive market.

The truth of the matter is that price competition in the funeral business has in many parts of the country been stifled virtually to extinction by price-fixing agreements. Since price-fixing agreements are illegal under the antitrust laws, there can be no question of the undertakers in a given area getting together and publishing a minimum price schedule.

How, then, is it done? It is no secret that members of local associations of funeral directors, usually at the city or county level, arrive at an understanding that «the lowest price at which the funeral director will be fairly compensated” in the given area is «X’ dollars. This figure is arrived at by estimating the «average overhead per case” in the area.

Average overhead per case,” as used in undertaking circles, is a fictitious figure compounded of guesswork and hope. Each undertaker estimates his own average per case by totaling expenses for the previous year (labor costs, rent, equipment, depreciation, etc.), adding to it his estimate of the value of his own time, plus in some cases his hoped-for profit, and dividing the total by the number of adult funerals he handled in the previous year. These estimates are pooled and from them is produced the average.

In one area (where the matter is, as of this writing, under investigation by antitrust lawyers), the average overhead is estimated to be $475. The wholesale cost of the cheapest coffin sold in this area is $40. Add this to the overhead, and $515 becomes the “lowest price at which the funeral director will be fully compensated” for his cheapest funeral. This becomes the established minimum price at which a funeral is offered by the conforming funeral directors. Once the line is set for the minimum casket and service, there is no attempt to fix prices for the higher-priced caskets. In fact above the area minimum there is no uniformity, and a casket selling for $895 in one establishment may be found in another priced at $1,195.

The participating undertakers attempt to hold the line by publicizing the overhead cost figures, by reminding their brethren that he who sells for less than $515 (except of course in cases deserving of charity) is hurting not only himself but all other funeral directors in the area as well.

Generally speaking, these arrangements are of greatest benefit to the smaller operators, the 60 per cent who average about one funeral a week, the 95 per cent who conduct fewer than 300 in the course of a year, whose very existence depends upon an effective shield from competition. The larger establishments, having lower operating expenses per case, benefit also; but they, and the chain operators who are beginning to emerge in this once highly individualized business, are the ones who first become restive under the restraints upon competition and who have in some areas already upset the applecart by advertising low-cost funerals.

When this happens, the little men who control the state associations of funeral directors can be counted on to move into action with the biggest guns they can find, which is like trying to plug a leak by blasting it with heavy artillery. In 1961 Mr. Nicholas Daphne, one of San Francisco’s largest operators, was expelled from the California Funeral Directors Association, charged with a breach of ethics. The transgression which drew the penalty was advertising $150 funerals, at a time when other San Francisco undertakers were trying to hold the line at $500 for a minimum funeral service. Related to this charge was another: Daphne had contracts with two funeral societies to furnish low-cost funerals for their members.

Daphne’s expulsion from the Association became frontpage news in San Francisco. He was featured in national magazines as a friend of the consumer, doing battle against the price fixers and the monopolists. His already prosperous business prospered even more mightily. Then Forest Lawn of Los Angeles, whose mortuary handles over 6,000 funerals a year (one hundred times the volume of the average undertaker), took Daphne’s ouster as its cue to blast the Association for its ban on price advertising. It resigned from the state association in a burst of publicity and followed up by blanketing Los Angeles with hundreds of billboards bearing the simple legend “Undertaking: $145.” Utter-McKinley, a competitor with a chain of 16 mortuaries in the Los Angeles area, was not slow to respond, and soon hundreds of new billboards were uttering: “Undertaking: $100.” Surveying the wreckage left in the wake of Daphne’s expulsion, Mortuary Management was moved to comment gloomily, “Like the Cuban invasion-ill-timed, improperly planned, mishandled. The intentions were honorable but the results disastrous.”

No matter what the eventual development of the funeral industry-whether it remains overcrowded and inefficient or moves, as seems inevitable, in the direction of the large supermarket type of operation-there is cold comfort for the consumer. Once having driven out their small competitors, there is no reason to believe the big-volume concerns will demonstrate a more tender regard for the pocketbooks of their customers than has traditionally been the case in the Dismal Trade.

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